According to Compounding Quality on Twitter, the principle of reciprocation—where individuals feel compelled to return favors—plays a significant role in consumer behavior, and marketers exploit this psychological bias regularly (source: @QCompounding, Twitter, June 2, 2025). For crypto traders, this bias can manifest in the form of airdrops, promotional tokens, or exclusive trading benefits, which may lead to increased trading activity or loyalty to specific exchanges and projects. Understanding this behavioral pattern is essential for crypto investors, as it can influence decision-making, risk assessment, and portfolio diversification in the fast-paced cryptocurrency market.